Social Media - Module 8: Measuring social media
Duration: 1 hourInvestment: TBA
Delivery: Webinar
Target Audience
For Council staff (i.e. marketing and communications staff) who work with social media.
Overview
It's easy to lose hours diving into social media analytics and insights (just like cat videos on youtube!) then emerge without that much to show for it. In this webinar we look at how to set up an effective measurement framework. We look at the different types of metrics, goals vs performance measures and identify what to focus on.Please see below the full list of 13 webinars available to purchase as a bundle or singularly:
Social Media - Module 1: Understanding Twitter – the basics
Social Media - Module 2: Understanding Instagram – the basics
Social Media - Module 3: Advertising on social media
Social Media - Module 4: Promoting your event on social media
Social Media - Module 5: Social media health check
Social Media - Module 6: Understanding Facebook Pages
Social Media - Module 7: Analytics – an introduction
Social Media - Module 8: Measuring social media
Social Media - Module 9: Social media management tools – an overview
Social Media - Module 10: Hashtags
Social Media - Module 11: Developing engaging social media content
Social Media - Module 12: Easy content creation tools for beginners
Social Media - Module 13: Facebook Business Manager
