Course Details

Managing Social Media During Emergencies

$100 GST

9:30am to 4:30pm

Staff with responsibilities in communications and emergency management.


Course Aim: 
To develop capability and capacity to manage social media during emergencies.                          

- Understanding social media in an emergency situation
- Ensuring governance policy is in place and working in an emergency situation
- Examining resourcing and skills requirements
- Determining technical server capability for coping with emergency traffic
- Linking with the emergency services
- Extracting and analysing the data post the event

Key presentations:          
Will be provided by Mel Irons and Tracy Whitelaw who have managed social media in two different major emergencies, bushfires and floods.

Their learnings and experience will be translated into a series of discussion exercises reflecting the workshops objectives.
Dr Mel Irons
On 4 January 2013, Mel created her Facebook page while babysitting a friend’s child wanting to help with the fire-fighting effort. The local ABC radio assisted her in spreading the word, and the page amassed 21,000 followers within 18 days. Her work with her Tassie Fires We Can Help page was credited as a major influence and help during the destruction of the town of Dunalley, Tasmania, organising aid, communicating with the community and acting as an alert system. Her page also prompted Tasmania Police to open their own social media accounts. She was the focus on an ABC Australian Story documentary Irons In The Fire.
Tracy Whitelaw
Tracy Whitelaw formerly Brisbane City Council Social Media Manager during the Brisbane floods, currently Social Media Manager for the 2018 Commonwealth Games (being held on the Gold Coast). Influencer and keynote speaker on social media, speaking at national and international events such as Dreamforce, Local Government Australia Conferences and Australian and New Zealand Disaster Management Conference. Tracy has an extensive global network centered on digital and social media, particularly within the government sector.


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