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Google Analytics

Time: 9:30am to 4:30pm
For: All council staff
 
Course Aims:
Learn the basics of setting up and using Google Analytics
 
Course Objectives:
Be able to setup, navigate and produce reports using Google Analytics
 
Course Description:
Discover the power of knowing your audience and tracking campaign success via Google analytics. This one day short course will provide you with foundation knowledge of Google Analytics.
 
Introducing Google Analytics
- How it works
- Setup
- Using Views and filters
The Google Analytics layout
- Navigating the software
- Overview reports
- Setting up and sharing reports
- Dashboards and shortcuts
Basic Reporting
- Audience reports
- How are user finding the site
- Behaviour of users
Basic Campaign and Conversion Tracking
- Measuring campaigns
- Tracking campaigns
- Using Goals
- Adwords
- Review
 
Lecturer:
Paul Kasperski – TAFE SA