Digital Marketing Academy#4

Duration: 3 hours
Investment: $220incl GST (to receive a further $100 off the full program, click here)
Delivery: Webinar

 

Target Audience

Digital Marketing/Comms staff

 

Part 1: Email Marketing

In this session participants will learn how to set up an email marketing schedule with popular tools such as Mailchimp and Campaign Monitor and tips and tricks for publishing effective email newsletters.

 

Part 2: Content Marketing

Digital storytelling: what it is and how it enables councils to better engage customers by:

 

• Raising awareness of a program, service or subject matter;
• Engaging the community in ways that lead to new knowledge, understanding, better decisions, action and outcomes and
• Changing community behaviour over time

 

Facilitator

Cate Gaston, Digital Marketing consultant

 

Additional Information

For further information about the content of this program or to enquire about having this program brought ‘In-House’ to your council or to a ‘Council Hub’ near you please contact LGA Training on 8224 2000 or at training@lga.sa.gov.au.
 
Please understand that by registering you are accepting our policy conditions. For a copy of our policies, please click here.

 

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