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Digital Marketing Academy#4

29 April @ 9:30 am - 12:30 pm

$220

Digital Marketing Academy#4

Duration: 3 hours
Investment: $220incl GST (to receive a further $100 off the full program, click here)
Delivery: Webinar

 

Target Audience

Digital Marketing/Comms staff

 

Part 1: Email Marketing

In this session participants will learn how to set up an email marketing schedule with popular tools such as Mailchimp and Campaign Monitor and tips and tricks for publishing effective email newsletters.

 

Part 2: Content Marketing

Digital storytelling: what it is and how it enables councils to better engage customers by:

 

  • Raising awareness of a program, service or subject matter;
  • Engaging the community in ways that lead to new knowledge, understanding, better decisions, action and outcomes and
  • Changing community behaviour over time

 

Facilitator

Cate Gaston - Director - CG Connects
Cate is passionate about people, understanding why they make the decisions they do, what motivates them and identifying what their needs are problems are and finding or developing solutions for them. Cate has over 20 years experience in marketing and communications, consumer insights and product development in local government, private and not for profit sectors. While at the City of Adelaide, Cate had a number of roles including managing all their digital channels and identifying and bringing to life consumer insights for the corporation to act upon. 

 

Additional Information

For further information about the content of this program or to enquire about having this program brought ‘In-House’ to your council or to a ‘Council Hub’ near you please contact LGA Training on 8224 2000 or at training@lga.sa.gov.au.
 
Please understand that by registering you are accepting our policy conditions. For a copy of our policies, please click here.

 

Upcoming Workshops

Name Date Time Location Cost (inc GST) Self Enrol Enrol on Behalf of Others
Digital Marketing Academy#4 29 April 2021 09:30 am - 12:30 pm Webinar $220.00

Details

Date:
29 April
Time:
9:30 am - 12:30 pm
Cost:
$220
Event Category:

Venue

Webinar
Webinar Australia

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