9:30am to 3:30pm
All Council Staff with a basic understanding and some experience using social media for work purposes, looking for opportunities to leverage their existing activities and build and integrated social strategy.
Social Media 2.0 has been specifically developed to help Councils with a general understanding of social media further extend their capabilities and get the most out of this channel. This Guide builds on the Social Media 101 Guide that explains the fundamentals.
The interactive session will be designed to help staff take their existing social media activity to the next level through the integration of multiple channels into an effective social strategy, investigation of aggregation and measurement tools, review of best practice case studies and a high-level look at the role of social media in an emergency situation.
The aim is to ensure that all Councils in South Australia effectively leverage social media to improve communication and engagement with their communities. The intent is that Councils will use this guide to enhance how they use social media in their organisation to deliver the greatest return on investment.
This course will ensure participants understand how other existing council policies and procedures, for example a Media Policy, Community Engagement Strategy or Councillor and Staff protocols and codes of conduct are essential to consider and demonstrate how to accommodate these to ensure any impacts are minimised.
The workshop is supported by a suite of resource materials including:
|Social Media 2.0 - Advanced||LG House, 148 Frome St Adelaide 5000||16 Oct 2018|