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Social Media 2.0 - Advanced

Time
9:30am to 3:30pm
 
For:
All Council Staff with a basic understanding and some experience using social media for work purposes, looking for opportunities to leverage their existing activities and build and integrated social strategy.
 
Course Overview:
Social Media 2.0 has been specifically developed to help Councils with a general understanding of social media further extend their capabilities and get the most out of this channel. This Guide builds on the Social Media 101 Guide that explains the fundamentals.

The interactive session will be designed to help staff take their existing social media activity to the next level through the integration of multiple channels into an effective social strategy, investigation of aggregation and measurement tools, review of best practice case studies and a high-level look at the role of social media in an emergency situation.

The aim is to ensure that all Councils in South Australia effectively leverage social media to improve communication and engagement with their communities. The intent is that Councils will use this guide to enhance how they use social media in their organisation to deliver the greatest return on investment.
This course will ensure participants understand how other existing council policies and procedures, for example a Media Policy, Community Engagement Strategy or Councillor and Staff protocols and codes of conduct are essential to consider and demonstrate how to accommodate these to ensure any impacts are minimised.
The workshop is supported by a suite of resource materials including:

  • A 48 page Social Media 2.0 Guide for Councils that covers everything from risk management to choosing the best tool, preparing content and monitoring and evaluation; and
  • ‘How-to’ Guides for Facebook, Twitter, Instagram, Snapchat and LinkedIn.
Please note:  There is no requirement to bring a laptop/hand held device

Presenter: Sarah Bishop – Director, Activate Consulting
Sarah is an experienced communications professional and manager. She has spent over 10 years in specialist marketing and communications roles and senior leadership positions in Local and State Government in Victoria.

She has experience working with both large metropolitan Councils, most recently as Manager Communications and Public Affairs at the City of Kingston, and regional and rural Councils in a prior role with the Victorian Government's Regional Development Department.

Sarah has spoken numerous times about the opportunities that social media provides the local government sector, including:
  • Local Government Association of South Australia AGM and Conference (2013), "Online Leadership" panel presentation and interactive workshop;
  • South Australian Climate Change Adaptation Showcase (2014), "Leading change through social media" panel presentation; and
  • Local Government Managers Australia National Congress (2014), "Leveraging technology to enhance community consultation" panel presentation.
  • She has facilitated the Social Media 101; Social Media 2.0 and other professional development sessions for the Local Government Association of SA for the past 4 years.
 
Please note: this session is available to attend via webinar. if wish to attend the webinar please contact Emma Urvan or on n 8224 2035



 

Upcoming Dates

Social Media 2.0 - Advanced LG House, 148 Frome St Adelaide 5000 16 Oct 2018